Lon von Hurwitz is one of the pioneers of place-based media. He introduced digital in-theater media at Kodak, was SVP of Marketing for Sony Pictures’ Columbia TriStar division, developed "Perfect Media" for IBN, and in June 2009 came to Sentry Health Monitors from Health Club Media Network where he was President of Sales. Lon has served as the National Chairman of the Board of Mothers Against Drunk Driving.
David Read has worked for Sentry Health Monitors and its predecessor company, CardioTech International, since 1989. During that time, he has worked with virtually all of the nation’s premier pharmacy retailers, the U.S. Government and many Fortune 500 companies to help develop and imple- ment patient and employee health screening, education and data management programs. David has a degree in business from the University of Maryland and is also Sentry Health Monitors’ resident Shakespeare expert.