The Lifeclinic program delivers reliable blood pressure monitoring through units located in the pharmacy departments of about 25,000 Drug, Mass Merchandise, Club and Food stores throughout the United States. A fixture in U.S. retailers for over three decades, the blood pressure monitor is free for consumers to use. So it’s no surprise that our blood pressure monitors are a recognized consumer destination, attracting customers and building store traffic daily by offering shoppers an important service.

Why Advertise on Lifeclinic BP Monitors?

Right Place

• 20,000 pharmacies in the advertising network
• Blood pressure monitors are a consumer destination
• Used by consumers an average of 50 times a day, 7 days a week at each store
• Captive audience in an in-store health setting

Right Time

• Promotes products sold in nearby aisles
• Brings together your consumer, your message and your product
• 70% of brand purchase decisions made in-store (POPAI study)

Proven Results

• Proven program delivering incremental sales volume
• Independent studies confirm sales lift for brands advertised

Blood pressure monitors with advertising are located:

• In 20,000 stores
• In the Pharmacy Department
• Food, Drug, Mass Merchandiser and Club stores
• All 50 States

In about 13,000 Drug, Mass Merchandiser and Club Stores

CVS	Marc’s	Savon
Discount Drug Mart	May	Sedano’s
Drug Fair	Navarro	Snyder
Drugtown	Osco Drug	Super D
Drug Warehouse	Rite Aid	USA Drug
Kmart	Sam’s Club	Wal-Mart

In about 7,000 Food Stores

A&P	Fry’s	Publix
Acme	Giant Eagle	Ralph’s
Albertson’s	Giant Food	Safeway
Bashas’	H.E. Butt	Save Mart
BiLo	Hannaford	Schnuck’s
Biggs	Harris Teeter	Shop Rite
Brookshire	Hy-Vee	Smith’s
Bruno’s	Ingles	Stop & Shop
City Market	King Kullen	Tops
Cub’s	King Sooper	Von’s
Dahl’s Food	Kroger	Walbaum
Dillon	Lucky	Wal*Mart Neighborhood
Dominick’s	Marsh	Wegmans
Food Lion	Meijer	Weis
Fred Meyer	Pathmark	Winn-Dixie

30 million users a month: Each blood pressure monitor averages over 50 consumer uses per day, 7 days per week. With 20,000 locations in our retail ad network, we reach over 30 million users every month.

60 million consumers pass by: millions of consumers pass by our blood pressure monitors every day viewing their high impact content.

Combine the potential exposure opportunities and you have a powerful in–store vehicle reaching a total audience of 90 million health-conscious consumers during every month retail cycle.

Sales Lift Norms by Category	Incremental Sales per Store Average per Four-Week Cycle
	% Sales Lift	Incremental Units
OTC & HBA	10% - 30%	4 - 15
Food Products	6% - 20%	4 – 25+
Beverage	8% - 20%	15 – 30
Paper Products	15% - 25%	10 – 80
Rx Drug Products	3% - 7%	0.5 – 2.0 (Scripts)

	Cold Remedy	Analgesic	Antacid	Your Brand
Incremental Units Sold (Category norm per store, per cycle)	+ 8.7 units	+ 9.1 units	+ 9.7 units	?
Factory Revenue per Unit (average list price per incremental unit*)	$5.55	$6.45	$6.94
Factory Revenue per Store	$48.28	$58.70	$67.31
Brand % Marginal Income *	70%	70%	70%
Marginal Income per Store	$33.80	$41.08	$47.12
Health Station Cost per Store	$23.00	$23.00	$23.00
Payout Index	147	179	205
Incremental Profit per Store	$10.80	$18.08	$24.12
Program Profit – All Stores (19,000 Locations, 1 Cycle)	$205,200	$343,520	$458,280

* Estimated Average Factory List Price, % MI

2008 Cycle Schedule
Cycle	Four-Week Retail Period		Contract Approved	Artwork Due Date	Cycle
	Start Date	End Date
1	12/31/07	1/27/08	10/26/07	11/9/07	1
2	1/28/08	2/24/08	11/23/07	12/7/07	2
3	2/25/08	3/23/08	12/28/07	1/11/08	3
4	3/24/08	4/20/08	1/17/08	2/1/08	4
5	4/21/08	5/18/08	2/14/08	2/29/08	5
6	5/19/08	6/15/08	3/14/08	3/28/08	6
7	6/16/08	7/13/08	4/11/08	4/25/08	7
8	7/14/08	8/10/08	5/9/08	5/23/08	8
9	8/11/08	9/7/08	6/6/08	6/20/08	9
10	9/8/08	10/5/08	7/7/08	7/18/08	10
11	10/6/08	11/2/08	8/1/08	8/15/08	11
12	11/3/08	11/30/08	8/29/08	9/12/08	12
13	12/1/08	12/28/08	9/26/08	10/10/08	13