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The Lifeclinic program delivers reliable blood pressure monitoring through units located in the pharmacy departments of about 25,000 Drug, Mass Merchandise, Club and Food stores throughout the United States. A fixture in U.S. retailers for over three decades, the blood pressure monitor is free for consumers to use. So it’s no surprise that our blood pressure monitors are a recognized consumer destination, attracting customers and building store traffic daily by offering shoppers an important service.
Why Advertise on Lifeclinic BP Monitors?
Right Place
20,000 pharmacies in the advertising network
Blood pressure monitors are a consumer destination
Used by consumers an average of 50 times a day, 7 days a week at each store
Captive audience in an in-store health setting
Right Time
Promotes products sold in nearby aisles
Brings together your consumer, your message and your product
70% of brand purchase decisions made in-store (POPAI study)
Proven Results
Proven program delivering incremental sales volume
Independent studies confirm sales lift for brands advertised
Blood pressure monitors with advertising are located:
In 20,000 stores
In the Pharmacy Department
Food, Drug, Mass Merchandiser and Club stores
All 50 States
In about 13,000 Drug, Mass Merchandiser and Club Stores
CVS
Marc’s
Savon
Discount Drug Mart
May
Sedano’s
Drug Fair
Navarro
Snyder
Drugtown
Osco Drug
Super D
Drug Warehouse
Rite Aid
USA Drug
Kmart
Sam’s Club
Wal-Mart
In about 7,000 Food Stores
A&P
Fry’s
Publix
Acme
Giant Eagle
Ralph’s
Albertson’s
Giant Food
Safeway
Bashas’
H.E. Butt
Save Mart
BiLo
Hannaford
Schnuck’s
Biggs
Harris Teeter
Shop Rite
Brookshire
Hy-Vee
Smith’s
Bruno’s
Ingles
Stop & Shop
City Market
King Kullen
Tops
Cub’s
King Sooper
Von’s
Dahl’s Food
Kroger
Walbaum
Dillon
Lucky
Wal*Mart Neighborhood
Dominick’s
Marsh
Wegmans
Food Lion
Meijer
Weis
Fred Meyer
Pathmark
Winn-Dixie
30 million users a month:
Each blood pressure monitor averages over 50 consumer uses per day, 7 days per week. With 20,000 locations in our retail ad network, we reach over 30 million users every month.
60 million consumers pass by:
millions of consumers pass by our blood pressure monitors every day viewing their high impact content.
Combine the potential exposure opportunities and you have a powerful in–store vehicle reaching a total audience of 90 million health-conscious consumers during every month retail cycle.
Sales Lift Norms by Category
Incremental Sales per Store Average per Four-Week Cycle
% Sales Lift
Incremental Units
OTC & HBA
10% - 30%
4 - 15
Food Products
6% - 20%
4 – 25+
Beverage
8% - 20%
15 – 30
Paper Products
15% - 25%
10 – 80
Rx Drug Products
3% - 7%
0.5 – 2.0 (Scripts)
Cold Remedy
Analgesic
Antacid
Your Brand
Incremental Units Sold
(Category norm per store, per cycle)
+ 8.7 units
+ 9.1 units
+ 9.7 units
?
Factory Revenue per Unit
(average list price per incremental unit*)
$5.55
$6.45
$6.94
Factory Revenue per Store
$48.28
$58.70
$67.31
Brand % Marginal Income *
70%
70%
70%
Marginal Income per Store
$33.80
$41.08
$47.12
Health Station Cost per Store
$23.00
$23.00
$23.00
Payout Index
147
179
205
Incremental Profit per Store
$10.80
$18.08
$24.12
Program Profit – All Stores
(19,000 Locations, 1 Cycle)
$205,200
$343,520
$458,280
* Estimated Average Factory List Price, % MI
2008 Cycle Schedule
Cycle
Four-Week Retail Period
Contract Approved
Artwork Due Date
Cycle
Start Date
End Date
1
12/31/07
1/27/08
10/26/07
11/9/07
1
2
1/28/08
2/24/08
11/23/07
12/7/07
2
3
2/25/08
3/23/08
12/28/07
1/11/08
3
4
3/24/08
4/20/08
1/17/08
2/1/08
4
5
4/21/08
5/18/08
2/14/08
2/29/08
5
6
5/19/08
6/15/08
3/14/08
3/28/08
6
7
6/16/08
7/13/08
4/11/08
4/25/08
7
8
7/14/08
8/10/08
5/9/08
5/23/08
8
9
8/11/08
9/7/08
6/6/08
6/20/08
9
10
9/8/08
10/5/08
7/7/08
7/18/08
10
11
10/6/08
11/2/08
8/1/08
8/15/08
11
12
11/3/08
11/30/08
8/29/08
9/12/08
12
13
12/1/08
12/28/08
9/26/08
10/10/08
13
National Sponsorships and Advertising
Tom Marenyi
Senior Vice President, Marketing Services
Phone: 919.518.1310
tmarenyi@lifeclinic.com
Advertising and Media Rates
Peter Keane
Vice President, Advertising Sales
Phone: 425.787.5437
pkeane@lifeclinic.com
Production and Traffic
Dick Kellner
Advertising Operations Manager
Phone: 908.876.1919
dkellner@lifeclinic.com
© 2008 Lifeclinic International, Inc.