An impressive point-of-purchase
advertising tool, the Vita-Stat network of blood pressure-measuring
Health Stations is already an established fixture in 11,700 retail locations
across America, as well as an important element in the lives of
millions of people who need to monitor their hypertension.
Vita-Stat facts
• There are Vita-Stat Health Stations in every state, and in all major
markets.
• Each in-store Health Station features four 7 1/4" X 11"
prominently displayed ads, visible not only to consumers checking
their vital measurements, but to pass-by pharmacy shoppers as well.
• Ads can also include plastic pockets for coupons or product
information and aisle markers to guide consumers to products being
sold just aisles away.
Vita-Stat Health Station advertising moves product and independent
studies prove it.
traffic
In some of the nation's largest chain drug, supermarket, and mass
merchandise stores, shoppers use Vita-Stat Health Stations over 200
million times every year.
results
• Independent scanner studies consistently demonstrate dramatic
increases in product lift during Vita-Stat advertising campaigns.
• Across a wide variety of products – from nationally
known allergy medicines and leading antacids, to brand name ice
cream labels and snack crackers, to vitamins, cereals, breath mints,
facial tissues, and cholesterol-lowering salad dressing – Vita-Stat
in-store advertising works.
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