• In some of the nation's
largest chain drug, supermarket, and mass merchandise stores, shoppers will use
Lifeclinic Health Stations to take their blood pressure an estimated 22 million times in 2001.
• Usually located in the pharmacy, the newest generation of
Health Stations features a user-friendly, touch screen interface.
• By entering a password and
becoming a Lifeclinic member, each of these 22 million visitors has the ability to
securely store their blood pressure reading on the Web, and track how it fluctuates
over time at lifeclinic.com
captive audience
• The Health Station session takes about three minutes, and easily guides
the consumer, screen-by-screen, through the visit.
• Each interactive screen provides an advertising opportunity
to promote products being sold just aisles away.
• The consumer can even print a coupon on the spot.
targetability
• Ad-serving software lets advertisers deliver and test different
creative, by retail category, by store, and by geographic location.
All use of the
lifeclinic.com site is subject to the terms of the lifeclinic.com
End User Agreement. Your use
of the lifeclinic.com site signifies your agreement to these terms
and conditions, including any changes that lifeclinic.com may post
from time to time at its discretion.
